What is an Online Team Store?

Team stores allow teams to showcase custom products chosen especially for their players, parents, and fans. Wayne Sporting Goods will set up an online team store for your organization at no cost and work with you to design logos and pick out your items.

Once the items are listed on our site at a price that you determine, customers pick out exactly what they want to order and pay directly online. The items are then shipped to their home, dropped in your athletic office, or can be picked up at our store. You will not find a better option for selling customized products for your organization than a customized team store at Wayne Sporting Goods.

The Process of Setting Up an Online Store

The process for setting up an online store on our website couldn’t be any easier. We’ve broken it into four simple steps and made it as hassle-free as possible. This convenient process eliminates issues such as coaches and parents scribbling orders on scrap paper and then struggling to figure out who has paid. The best part of having a team store is that it is open 24 hours a day during your buying period, so even the busiest families will have time to order.

Choose Your Items

online team store

Choose from hundreds of products to offer your customers, including everything from hoodies, track pants, ball caps, beanies, shorts, t-shirts, and more. In addition, you get to choose from the best selection of brands like Adidas, Under Armour, and Nike. We can even help direct you to best sellers to help you maximize your profit (if you choose to make a profit) and offer only the best selection to your customers.

Choose Your Logo

Either send us your logo or we can create one for you. Once your items and logo are selected, we will start to build your store. In addition to adding your logos, you also have the option to add custom numbers and names. We’ll also help you decide which logos look best on which products, helping you offer only the highest-quality products to your customers.

We can either match old logos or design something totally new for you, and we offer custom digitization of embroidered logos. In addition, our team can provide design advice for selecting the perfect item based on the logos you choose (e.g., ball caps, beanies, sweatshirts, polo shirts). Digital proofs are given for all orders so that you can make sure the logo looks exactly as you expect.

Set Your Price

online team store

The next step is to set the price for your items: you decide if you want to make a profit on the items sold. If your cost on a hoodie is $35, we can sell it in your store for $35 and you make no profit, or we can sell it for $40 and you make $5 for every hoodie sold. The amount you charge above your price for each product is totally up to you!

Once you have selected your items, logo, and price, we take care of the rest. We handle the online payments and email order confirmations, and then will pack individual orders for pick up and/or delivery once they arrive.

Additional Options & Services

Wayne Sporting Goods offers extensive customization (including screen-printing and embroidery), and it isn’t limited just to our online team stores—we also supply team uniforms. However, for customized team products that really stand out, you need to start with a good, clear digital logo.


online team store

We also do embroidery, and all custom embroidery is done on site. This allows us to turn around orders fast and helps us to ensure that the work is of the highest quality. We use the most up-to-date software and equipment run by trained and experienced technicians to make sure that your embroidered logo turns out perfectly every single time.


With over 60 years of experience in customizing clothing, Wayne Sporting Goods is able to provide you with top-quality screen-printed materials. Whether it’s a simple single-color print on a t-shirt or a more complex five-color print on a team hoodie, we can help you prepare a design. We assist with selecting the right materials to achieve a clear, lasting image on your custom products.


Wayne Sporting Goods can outfit your team with uniforms—including game and practice uniforms—that are either custom or stock. Our team will walk you through the process of selecting the best brand and style to fit your team’s needs, including budgets and time constraints. As mentioned earlier, we can also assist you with digitizing team logos.

Bulk Orders

online team store

If you need custom apparel for an upcoming event, we offer discounted bulk pricing on larger orders for t-shirts, sweats, hats, and many other items. Not only does this save you money, but it makes the ordering process much easier.

Contact WSG About a Team Store Today!

Online stores are a fantastic way to build team spirit, encourage school pride, and expose your brand to the community. The process couldn’t be easier, and our team will help you every step of the way from optimizing your logo to shipping the orders to your customers. At Wayne Sporting Goods, we have been building online stores for over 10 years and have thousands of satisfied customers from colleges, high schools, youth leagues, and businesses. Contact us today and get started on your personalized online store!

Our History

The future of Wayne Sporting Goods looks very bright because the principles that the business was founded on over 60 years ago are still alive today. We look forward to the next 60 years!


The WSG Experience

Check out our video to take a virtual stroll through WSG!